Vietnam Beverage Standard Report Q2/2016
This report provides a comprehensive analysis of the Global and Vietnam beverage market including the historical data and forecast figures. The report further reveal market drivers, opportunities, restraints, and challenges to be faced in the Vietnam market.
Young population structure, the rising of middle-class, modernized lifestyle and the steady development of tourism and retails industry are important motivational factors promoting the consumption of Vietnam Beverage Industry. Overall, the beer and soft drink sectors still take up major shares, around 98.5% in 2014.
Low labor cost, abundant raw material resources for processing industry, export processing zone projects of foreign and domestic large corporations help improve domestic production capacity.
The beverage industry with the large scale and high growth rate has gradually met the domestic demand. The soft drink sector accounts for 70% of the total production value and the consumption demand is rising, especially in natural origin and good health products. Beer sector is more dominant than alcohol sector but the beer market has showed signs of saturation. The domestic alcohol market is generally under-developed but the wine sector is expected to rise significantly as investment activities are promoted. Production and consumption in alcohol sector dropped respectively 58% and 60% from 2012 to 2014. Revenue of beverage products, especially beer and alcohol, mainly come from immediate consumption channels (restaurants or beer gardens).
A fierce competition is ongoing inside the beverage market, in which FDI Corporations are more dominant than domestic ones in terms of capital, technology as well as distribution channels and the monopoly on premium segment products. There is a high level of concentration in beer and soft drink markets with a lot of famous brands such as VBL (Heineken), Sabeco, Habeco, Coca-Cola, Suntory Pepsic, Tan Hiep Phat, while the wine industry expresses the significant fragmentation with many trademarks like Vodka Hanoi (Halico), Vodka men (Aroma), Vodka 3A (Avinaa),…
This report provides a comprehensive review about the global and Vietnam beverage industry based on specific and trustworthy data, particularly regarding:
Young population structure, the rising of middle-class, modernized lifestyle and the steady development of tourism and retails industry are important motivational factors promoting the consumption of Vietnam Beverage Industry. Overall, the beer and soft drink sectors still take up major shares, around 98.5% in 2014.
Low labor cost, abundant raw material resources for processing industry, export processing zone projects of foreign and domestic large corporations help improve domestic production capacity.
The beverage industry with the large scale and high growth rate has gradually met the domestic demand. The soft drink sector accounts for 70% of the total production value and the consumption demand is rising, especially in natural origin and good health products. Beer sector is more dominant than alcohol sector but the beer market has showed signs of saturation. The domestic alcohol market is generally under-developed but the wine sector is expected to rise significantly as investment activities are promoted. Production and consumption in alcohol sector dropped respectively 58% and 60% from 2012 to 2014. Revenue of beverage products, especially beer and alcohol, mainly come from immediate consumption channels (restaurants or beer gardens).
A fierce competition is ongoing inside the beverage market, in which FDI Corporations are more dominant than domestic ones in terms of capital, technology as well as distribution channels and the monopoly on premium segment products. There is a high level of concentration in beer and soft drink markets with a lot of famous brands such as VBL (Heineken), Sabeco, Habeco, Coca-Cola, Suntory Pepsic, Tan Hiep Phat, while the wine industry expresses the significant fragmentation with many trademarks like Vodka Hanoi (Halico), Vodka men (Aroma), Vodka 3A (Avinaa),…
This report provides a comprehensive review about the global and Vietnam beverage industry based on specific and trustworthy data, particularly regarding:
- Detail analysis of overall beverage market size in Vietnam including market shares, advantages and disadvantages, internal competition, revenue structure, inventories and major brands in the market
- Supply-Demand and Distribution of different product segments in Vietnam beverage market, 2010 and 2014.
- Driving force and threating factor for market growth.
- Competitive landscape and major companies’ profile.
EXECUTIVE SUMMARY
1 BUSINESS ENVIRONMENT
1.1 Macroeconomy
Figure 1. GDP Growth and Inflation 2010-2015
Figure 2. Beverage industry contribution to GDP 2010-2015
Figure 3. CPI of Vietnam and Beverage & Tobacco industry, 2015
Figure 4. Population and working age structure in population, 2010-2015Young
Figure 5. Average disposable income and expenditure per capita of Vietnam, 2010-2015
1.2 Legal Barriers
Figure 6. Beverage export volume, 2010-2014
Figure 7. Enterprises in beer section 2010-2014
Figure 8. Profit before tax of Beverage industry
Figure 9. Production growth rate of Beer sector 2010-2014
2 INDUSTRY OVERVIEW
2.1 Global Market
2.1.1 Beer
Table 1. Production and Growth Rate of Beer in seven regions of the world, 2014
Figure 10. Beer production and consumption in the world 2010-2014
Figure 11. Beer import export volume in the world, 2010-2014
Table 2. 10 countries with highest beer import and export value of Beer in the world
Table 3. Countries with the most rapid import and export growth of Beer 2010-2014
Figure 12. Production market share of five leading beer producers in the world 2014
Figure 13. Consumption market share of five leading beer producers in the world 2014
Table 4. 10 most valuable Beer brand in the world 2014-2015
2.1.2 Alcohol
Figure 14. Production and Consumption of Wine in the world, 2010-2015
Figure 15. Market share of 5 largest Wine manufacturers in the world, 2015
Table 5. Top 5 largest Wine manufacturers in the world
Figure 16. 5 largest Wine consuming countries, 2015
Table 6. Top largest Wine consuming countries in the world
Figure 17. Export volume and value of Wine, 2000-2015
Table 7. Main Wine exporters
Table 8. Main Wine importers
Figure 18. Spirits consumption in the world, 2009-2015
Figure 19. Major Spirits importers in the world, 2015
Table 9. Popular types of Alcohol in the world, 2015
Table 10. Popular Alcohol brand name in the world, 2015
Table 11. Top 10 Alcohol trading companies in the world, 2015
Table 12. Top 10 Alcohol producing countries in the world, 2015
2.1.3 Soft Drink
Figure 20. Beverage revenue, 2010-2014
Figure 21. Soft Drink export value and volume, 2010-2014
Figure 22. Soft drinks revenue by categories 2014
Table 13. 10 most valuable beverage brands in the world 2014-2015
Figure 23. Carbonated Drinks
Figure 24. Energy Drinks and Sport Drinks
Figure 25. Juice
Figure 26. Bottled Water
2.2 Vietnam Market
Figure 27. Domestic production and consumption, 2010-2015
Figure 28. Export & Import of Beverage 2010-2015
Figure 29. Structure of production value by sector, 2010-2014
2.2.1 Beer
Figure 30. Production and Consumption of domestic Beer sector, 2010-2015
Figure 31. Consumption of Beer sector by category, 2015
Figure 32. Beer inventory, 2011-2015
Figure 33. Beer inventories by category, 2011-2015
Figure 34. Revenue of domestic consumption by enterprises, 2015
Figure 35. Beer import-export 2010-2014
Figure 36. Major beer export markets of Vietnam 2014
Figure 37. Major beer import markets of Vietnam 2014
2.2.2 Alcohol
Figure 38. Domestic production and consumption of Alcohol, 2010-2014
Figure 39. Revenue structure of Wine and domestic Spirits, 2010-2014
Figure 40. Revenue structure of Wine (including foreign one) of on-trade and off-trade distribution, 2010-2014
Figure 41. Revenue structure of Spirits (including foreign one) of on-trade and off-trade distribution, 2010-2014
Figure 42. Inventory of Wine, Spirits and the Alcohol sector, 2010-2014
Figure 43. Market share of Spirits consumption volume by leading enterprises, 2014
Figure 44. Market share of Spirits consumption volume by leading brands, 2014
Figure 45. Market share of consumption volume by manufacturers of Still Light Grape Wine, 2014
Figure 46. Market share of consumption volume by Wine manufactures (Wine fermented from other fruits than grape), 2014
Figure 47. Alcohol import export, 2010-2014
Figure 48. Wine import and export, 2010-2014
Figure 49. Spirits import and export, 2010-2014
Figure 50. Wine supply for Vietnam by country, 2014
Figure 51. Largest Wine importers of Vietnam 2014
Figure 52. Consumption markets of Vietnam spirits 2014
Figure 53. Supply market of Vietnam spirits 2014
2.2.3 Soft Drink
Figure 54. Production and consumption of domestic Soft Drinks, 2010-2015
Figure 55. Revenue of Soft Drinks, 2015
Figure 56. Inventory of Soft Drinks, 2010-2015
Figure 57. Proportion of Inventory of Soft drink, by category, 2010-2015
Figure 58. Import-export of Soft Drinks, 2010-2014
Figure 59. Import export of Juice, 2010-2014
Figure 60. Import export of Carbonated Drink, 2010-2014
Figure 61. Consumption of Vietnam Juice by countries, 2014
Figure 62. Suppliers for Vietnam Juice by country, 2014
Figure 63. Consumption markets of Vietnam Soft Drink 2014
Figure 64. Market supplier of Vietnam Soft Drink 2014
Figure 65. The number of Soft Drinks manufacturers, 2010-2015
2.3 Industry Development Planning
Table 14. Development Goals
Table 15. Planning on investment and regional production
2.4 Industry driving forces
3 ENTERPRISE ANALYSIS
Table 16. List of 13 typical enterprises in Vietnam Beverage industry, 2015
3.1 Revenue & Profit Analysis
Figure 66. The business situation of beverage enterprises, 2014-2015
Figure 67. Gross Profit and Gross Profit Margin of Beverage enterprises, 2015
3.2 Operating Ratios
Figure 68. Receivable Turnover of Beverage Enterprises, 2015
Figure 69. Inventory Turnover of Beverage Enterprises, 2015
Figure 70. Asset Management Ratio of Beverage Enterprises, 2015
3.3 Financial Strength
Figure 71. Liquidity of Beverage Enterprises, 2015
Figure 72. Solvency of Beverage Enterprise, 2015
3.4 Management Effectiveness
Figure 73. ROA and ROE of Beverage Enterprises, 2014-2015
1 BUSINESS ENVIRONMENT
1.1 Macroeconomy
Figure 1. GDP Growth and Inflation 2010-2015
Figure 2. Beverage industry contribution to GDP 2010-2015
Figure 3. CPI of Vietnam and Beverage & Tobacco industry, 2015
Figure 4. Population and working age structure in population, 2010-2015Young
Figure 5. Average disposable income and expenditure per capita of Vietnam, 2010-2015
1.2 Legal Barriers
Figure 6. Beverage export volume, 2010-2014
Figure 7. Enterprises in beer section 2010-2014
Figure 8. Profit before tax of Beverage industry
Figure 9. Production growth rate of Beer sector 2010-2014
2 INDUSTRY OVERVIEW
2.1 Global Market
2.1.1 Beer
Table 1. Production and Growth Rate of Beer in seven regions of the world, 2014
Figure 10. Beer production and consumption in the world 2010-2014
Figure 11. Beer import export volume in the world, 2010-2014
Table 2. 10 countries with highest beer import and export value of Beer in the world
Table 3. Countries with the most rapid import and export growth of Beer 2010-2014
Figure 12. Production market share of five leading beer producers in the world 2014
Figure 13. Consumption market share of five leading beer producers in the world 2014
Table 4. 10 most valuable Beer brand in the world 2014-2015
2.1.2 Alcohol
Figure 14. Production and Consumption of Wine in the world, 2010-2015
Figure 15. Market share of 5 largest Wine manufacturers in the world, 2015
Table 5. Top 5 largest Wine manufacturers in the world
Figure 16. 5 largest Wine consuming countries, 2015
Table 6. Top largest Wine consuming countries in the world
Figure 17. Export volume and value of Wine, 2000-2015
Table 7. Main Wine exporters
Table 8. Main Wine importers
Figure 18. Spirits consumption in the world, 2009-2015
Figure 19. Major Spirits importers in the world, 2015
Table 9. Popular types of Alcohol in the world, 2015
Table 10. Popular Alcohol brand name in the world, 2015
Table 11. Top 10 Alcohol trading companies in the world, 2015
Table 12. Top 10 Alcohol producing countries in the world, 2015
2.1.3 Soft Drink
Figure 20. Beverage revenue, 2010-2014
Figure 21. Soft Drink export value and volume, 2010-2014
Figure 22. Soft drinks revenue by categories 2014
Table 13. 10 most valuable beverage brands in the world 2014-2015
Figure 23. Carbonated Drinks
Figure 24. Energy Drinks and Sport Drinks
Figure 25. Juice
Figure 26. Bottled Water
2.2 Vietnam Market
Figure 27. Domestic production and consumption, 2010-2015
Figure 28. Export & Import of Beverage 2010-2015
Figure 29. Structure of production value by sector, 2010-2014
2.2.1 Beer
Figure 30. Production and Consumption of domestic Beer sector, 2010-2015
Figure 31. Consumption of Beer sector by category, 2015
Figure 32. Beer inventory, 2011-2015
Figure 33. Beer inventories by category, 2011-2015
Figure 34. Revenue of domestic consumption by enterprises, 2015
Figure 35. Beer import-export 2010-2014
Figure 36. Major beer export markets of Vietnam 2014
Figure 37. Major beer import markets of Vietnam 2014
2.2.2 Alcohol
Figure 38. Domestic production and consumption of Alcohol, 2010-2014
Figure 39. Revenue structure of Wine and domestic Spirits, 2010-2014
Figure 40. Revenue structure of Wine (including foreign one) of on-trade and off-trade distribution, 2010-2014
Figure 41. Revenue structure of Spirits (including foreign one) of on-trade and off-trade distribution, 2010-2014
Figure 42. Inventory of Wine, Spirits and the Alcohol sector, 2010-2014
Figure 43. Market share of Spirits consumption volume by leading enterprises, 2014
Figure 44. Market share of Spirits consumption volume by leading brands, 2014
Figure 45. Market share of consumption volume by manufacturers of Still Light Grape Wine, 2014
Figure 46. Market share of consumption volume by Wine manufactures (Wine fermented from other fruits than grape), 2014
Figure 47. Alcohol import export, 2010-2014
Figure 48. Wine import and export, 2010-2014
Figure 49. Spirits import and export, 2010-2014
Figure 50. Wine supply for Vietnam by country, 2014
Figure 51. Largest Wine importers of Vietnam 2014
Figure 52. Consumption markets of Vietnam spirits 2014
Figure 53. Supply market of Vietnam spirits 2014
2.2.3 Soft Drink
Figure 54. Production and consumption of domestic Soft Drinks, 2010-2015
Figure 55. Revenue of Soft Drinks, 2015
Figure 56. Inventory of Soft Drinks, 2010-2015
Figure 57. Proportion of Inventory of Soft drink, by category, 2010-2015
Figure 58. Import-export of Soft Drinks, 2010-2014
Figure 59. Import export of Juice, 2010-2014
Figure 60. Import export of Carbonated Drink, 2010-2014
Figure 61. Consumption of Vietnam Juice by countries, 2014
Figure 62. Suppliers for Vietnam Juice by country, 2014
Figure 63. Consumption markets of Vietnam Soft Drink 2014
Figure 64. Market supplier of Vietnam Soft Drink 2014
Figure 65. The number of Soft Drinks manufacturers, 2010-2015
2.3 Industry Development Planning
Table 14. Development Goals
Table 15. Planning on investment and regional production
2.4 Industry driving forces
3 ENTERPRISE ANALYSIS
Table 16. List of 13 typical enterprises in Vietnam Beverage industry, 2015
3.1 Revenue & Profit Analysis
Figure 66. The business situation of beverage enterprises, 2014-2015
Figure 67. Gross Profit and Gross Profit Margin of Beverage enterprises, 2015
3.2 Operating Ratios
Figure 68. Receivable Turnover of Beverage Enterprises, 2015
Figure 69. Inventory Turnover of Beverage Enterprises, 2015
Figure 70. Asset Management Ratio of Beverage Enterprises, 2015
3.3 Financial Strength
Figure 71. Liquidity of Beverage Enterprises, 2015
Figure 72. Solvency of Beverage Enterprise, 2015
3.4 Management Effectiveness
Figure 73. ROA and ROE of Beverage Enterprises, 2014-2015
