Unilever Jerónimo Martins Lda in Hot Drinks (Portugal)
The main objective of Unilever Jerónimo Martins Lda is to continue to build a solid and sustainable portfolio of leading international brands with the aim of gaining a strong position in Portugal where it is the leader in tea. In 2009, Unilever repositioned its products, transforming Lipton into a more premium offering and launching Rotulo Azul as a value-for-money brand. It launched new products in 2012 and is expected to continue innovating over the forecast period.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Unilever Jerónimo Martins Lda: Key Facts
Company Background
Competitive Positioning
Summary 2 Unilever Jerónimo Martins Lda: Competitive Position 2012
Key Facts
Summary 1 Unilever Jerónimo Martins Lda: Key Facts
Company Background
Competitive Positioning
Summary 2 Unilever Jerónimo Martins Lda: Competitive Position 2012