Unilever France SA in Hot Drinks (France)

July 2013 | 2 pages | ID: U8EFA3F3E11EN
Euromonitor International Ltd

Abstracts

Unilever France SA is expected to maintain its leadership in tea over the forecast period. The company will continue to invest in product innovation and advertising. In addition, it is likely to focus on the sustainable development of its Lipton brand. In 2010, all Lipton Yellow tea bags benefited from the Rainforest Alliance ethical label and by 2015 Unilever expects its entire Lipton tea range to be certified. One major challenge for the company will be to counter the growing weight of...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Unilever France SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Unilever France SA: Competitive Position 2012