Tenfu Group in Hot Drinks (China)

March 2015 | 3 pages | ID: T05A81142E3EN
Euromonitor International Ltd

Abstracts

Tenfu Group, which is one of the leading tea companies in China, is expected to maintain its multi-brand and multi-product strategies. In the forecast period, the company’s primary focus will be to further improve its brand awareness. Tenfu Group will keep expanding its sales network, introduce new products to meet changing market demand and try to differentiate itself by offering a personalised shopping experience.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Tenfu Group: Key Facts
Summary 2 Tenfu Group: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Tenfu Group: Competitive Position 2014