Strauss Group Ltd in Hot Drinks (World)

May 2014 | 33 pages | ID: SB83FC0B9FFEN
Euromonitor International Ltd

Abstracts

Strauss is a mid-sized hot drinks company with limited geographic presence. It has established a strong presence in Eastern Europe and Russia. The company focuses on coffee and has little presence in other categories. Its joint venture in Brazil, Strauss/São Miguel, is a good platform for it to expand into the market. The launch of Nespresso-compatible capsules in Israel means it has started to catch up with the latest pod trend. It needs to look into pod in Brazil and Europe in the short.

Euromonitor International’s Strauss Group Ltd in Hot Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Hot Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations