Sirea Srl in Hot Drinks (Italy)

July 2013 | 2 pages | ID: S437FE04E54EN
Euromonitor International Ltd

Abstracts

Sirea's main strategy over the forecast period is expected to be focused on fruit/vegetable juices, in which it operates with Del Monte, a brand it distributes under license in Italy. In hot drinks, it is expected to continue to invest in the dynamic malt-based pods business, benefiting from the premium positioning of its brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Sirea Srl: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Sirea Srl: Competitive Position 2012