Serm Suk PCL in Soft Drinks (Thailand)

September 2015 | 3 pages | ID: S7EABEF0C1CEN
Euromonitor International Ltd

Abstracts

Apart from managing to market its core products under its own brands of Est and Crystal, the company responds to the market by promoting products in carbonates and non-carbonates with its emphasis on the latter. Serm Suk PCL would leverage its key competitive advantages in terms of a strong distribution network in order to achieve sustainability over the forecast period. The company has been building a business relationship with over 200,000 local retailers nationwide. For its products the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Serm Suk PCL: Key Facts
  Summary 2 Serm Suk PCL: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 Serm Suk PCL: Competitive Position 2014