Segafredo Zanetti SpA in Hot Drinks (Italy)

July 2013 | 2 pages | ID: S380E18C2A1EN
Euromonitor International Ltd

Abstracts

Segafredo Zanetti’s main strategy in Italy is expected to be centred on communication and social marketing in order to keep consumers engaged and interested in coffee culture. Sponsorship will also help the company to build brand awareness and strengthen brand loyalty in both the on-trade and off-trade in Italy. However, the company is currently much more focused on expanding internationally, as the domestic market is not as profitable, through opening its own Segafredo Zanetti Espresso shops...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Segafredo Zanetti SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Segafredo Zanetti SpA: Competitive Position 2012