Red Bull do Brasil Ltda in Soft Drinks (Brazil)

July 2014 | 2 pages | ID: R42E6FD666AEN
Euromonitor International Ltd

Abstracts

Red Bull is the absolute leader in energy drinks, whose main strategy is to invest in advertising campaigns under the slogan “Dê asas a sua imaginação” (Unleash your imagination). In order to keep competitive prices, the company plans to build a factory in Brazil and is choosing amongst sites in states such as São Paulo, Minas Gerais and Santa Catarina.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Red Bull do Brasil Ltda: Key Facts
Company Background
Competitive Positioning
Summary 2 Red Bull do Brasil Ltda: Competitive Position 2013