PPK Astra Sp zoo in Hot Drinks (Poland)

January 2015 | 2 pages | ID: PEF5C364A42EN
Euromonitor International Ltd

Abstracts

PPK Astra Sp zoo is expected to continue focusing on niche areas. PPK Astra’s owners plan to premiumise their offering and increase mark-ups and the company is expected to develop an offering of fresh coffee beans as this type of coffee offers the most promising sales prospects. Increased media budgets will be necessary to raise brand recognition and the company has also improved product availability in retail stores.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 PPK Astra Sp zoo: Key Facts
Summary 2 PPK Astra Sp zoo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 PPK Astra Sp zoo: Competitive Position 2014