Nutrexpa Portugal Lda in Hot Drinks (Portugal)

June 2013 | 2 pages | ID: N0DFE1A8D05EN
Euromonitor International Ltd

Abstracts

Nutrexpa Portugal Lda aims to be one of the major players in other hot drinks in Portugal, in which it has been present for many years with its flavoured powder drinks brand Cola Cao. In 2008, the company rebranded and repositioned its products, a move accompanied by a targeted communication and marketing strategy. In order to cope with the adverse economic conditions that currently prevail in Portugal, Nutrexpa launched a new product in 2012, and may continue to do so using its Spanish mother...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Nutrexpa Portugal Lda: Key Facts
Company Background
Competitive Positioning
Summary 2 Nutrexpa Portugal Lda: Competitive Position 2012