Nestlé France SA in Hot Drinks (France)

July 2013 | 3 pages | ID: N5A96EBBC34EN
Euromonitor International Ltd

Abstracts

Nestlé France SA aims to maintain its leading position in hot drinks. Over the forecast period the company’s main efforts will be focused on the development of coffee pod machines and the extension of its range of fresh ground coffee pods. To maintain its leadership within this category, Nestlé France is expected to continue to invest heavily in television advertising. No major changes are expected in terms of price or distribution strategy. Compared to other brands available in grocery...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Nestlé France SA: Key Facts
Summary 2 Nestlé France SA: Operational Indicators
Company Background
Production
Summary 3 Nestlé France SA: Production Statistics 2012
Competitive Positioning
Summary 4 Nestlé France SA: Competitive Position 2012