Nestlé France SA in Hot Drinks (France)
Nestlé France SA aims to maintain its leading position in hot drinks. Over the forecast period the company’s main efforts will be focused on the development of coffee pod machines and the extension of its range of fresh ground coffee pods. To maintain its leadership within this category, Nestlé France is expected to continue to invest heavily in television advertising. No major changes are expected in terms of price or distribution strategy. Compared to other brands available in grocery...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Nestlé France SA: Key Facts
Summary 2 Nestlé France SA: Operational Indicators
Company Background
Production
Summary 3 Nestlé France SA: Production Statistics 2012
Competitive Positioning
Summary 4 Nestlé France SA: Competitive Position 2012
Key Facts
Summary 1 Nestlé France SA: Key Facts
Summary 2 Nestlé France SA: Operational Indicators
Company Background
Production
Summary 3 Nestlé France SA: Production Statistics 2012
Competitive Positioning
Summary 4 Nestlé France SA: Competitive Position 2012