Nespresso Israel Ltd in Hot Drinks (Israel)

January 2017 | 2 pages | ID: NE80887F8BDEN
Euromonitor International Ltd

Abstracts

Nespresso Israel Ltd focuses on targeting new consumer audiences and improving its service and buying experience for existing consumers. For example, the company targeted students in its marketing campaign for the new Inissia pod coffee machine launched in 2016, and also began targeting the business market. By launching a new application and website, the company improved the service for existing consumers, and it is expected to continue innovating and launching new services for consumers over th...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Nespresso Israel Ltd: Key Facts
Competitive Positioning
  Summary 2 Nespresso Israel Ltd: Competitive Position 2016