Naturally Healthy Beverages in Turkey

February 2022 | 28 pages | ID: N82F734A6FCEN
Euromonitor International Ltd

Abstracts

In 2021, NH bottled water continued to dominate the value share of value sales of total NH beverages as well as seeing the most dynamic growth. During the COVID-19 pandemic, the volume and current value sales of bottled water has registered good growth as on-trade sales have shifted to the home, following the closure of foodservice establishments. Likewise, since people continued working from home in 2021 and schools were closed, they have been using still bottled water for drinking and cooking...

Euromonitor International's Naturally Healthy Beverages in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: NH Hot Drinks, NH Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Naturally Healthy Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

NATURALLY HEALTHY BEVERAGES IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home-centred lifestyle leads to increased demand for NH bottled water
Increased health consciousness benefits the sales of NH beverages
On-trade sales of NH beverages recover as foodservice establishments reopen
PROSPECTS AND OPPORTUNITIES
The health and wellness trend will continue to benefit sales of NH beverages
Companies are likely to innovate by reducing the sugar content in their beverages or by opting for natural sweeteners
The discounters and e-commerce channels are forecasted to see an increase in value share
CATEGORY DATA
Table 1 Sales of NH Beverages by Category: Value 2016-2021
Table 2 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 4 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 5 Distribution of NH Beverages by Format: % Value 2016-2021
Table 6 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources