Mondelez International, Inc in Hot Drinks (United Kingdom)

June 2013 | 2 pages | ID: M86073B094DEN
Euromonitor International Ltd

Abstracts

Mondelez, the new name for what used to be Kraft, is trying to establish and improve its position in the very competitive coffee category. Moving into the premium segment would appear to be its chosen path for growth. In other hot drinks, with the Cadbury brand which became fair trade last year, the reasoning seems to be the same. A more focused strategy on key areas is expected in the future.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Mondelez UK Ltd.: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Mondelez UK Ltd: Competitive Position 2012