Mocca Negra Zrt in Hot Drinks (Hungary)

January 2017 | 2 pages | ID: M6D91298D2CEN
Euromonitor International Ltd

Abstracts

The domestic player Mocca Negra aims to develop its product portfolio and extend its mainstream Bravos brand into the premium segment. The company is positioning Bravos as an affordably-priced high-quality fresh coffee brand in both the off-trade and foodservice channels. Mocca Negra intends to use the repositioning Bravos and intensive below-the-line marketing to grow consumer confidence and brand recognition and expand its share in fresh coffee.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Mocca Negra Zrt: Key Facts
  Summary 2 Mocca Negra Zrt: Operational Indicators
Competitive Positioning
  Summary 3 Mocca Negra Zrt: Competitive Position 2016