Misr Café Co in Hot Drinks (Egypt)

May 2016 | 2 pages | ID: MAADD55213EEN
Euromonitor International Ltd

Abstracts

Misr Café is specialised in the production of instant coffee and produces products such as 2-in-1 and 3-in-1 instant coffee mixes, ginger café latte and instant. The policy of Misr Café is to sell its products at reasonable prices, which are lower than those charged by other key players. The aim of this policy is to maintain and increase its value share within hot drinks by targeting middle-income consumers; a group which represents some 35% of the Egyptian population. Misr Café focuses on expor...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Misr Café Co: Key Facts
  Summary 2 Misr Café Co: Operational Indicators
Company Background
Production
  Summary 3 Misr Café Co: Production Statistics
Competitive Positioning
  Summary 4 Misr Café Co: Competitive position