Leão Júnior SA in Hot Drinks (Brazil)

January 2017 | 2 pages | ID: LF11173E44AEN
Euromonitor International Ltd

Abstracts

Leao Junior’s main brand, Leao, continued to lead tea in Brazil with a 25% value share in 2016. It is perceived by consumers as a standard price-positioned brand. However, in the review period, the company intensively invested in leveraging a more premium image for its brand, mainly through the launch of high-end flavours and a new visual identity in packaging.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Leao Junior SA: Key Facts
Competitive Positioning
  Summary 2 Leao Junior SA: Competitive Position 2016