Keurig Green Mountain Inc in Hot Drinks (USA)

March 2016 | 3 pages | ID: K7D2CE3379BEN
Euromonitor International Ltd

Abstracts

Green Mountain Coffee Roasters was founded in 1980 when Robert Stiller bought the Vermont-located shop after tasting its coffee. The company was incorporated in 1981 and started its first mail order business in 1986. The company changed its name to Keurig Green Mountain in 2014 to better reflect the importance of its Keurig brewing system.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Keurig Green Mountain Inc: Key Facts
  Summary 2 Keurig Green Mountain Inc: Operational Indicators
Competitive Positioning
  Summary 3 Keurig Green Mountain Inc: Competitive Position 2015