Keurig Green M ountain in Hot Drinks (World)

March 2016 | 60 pages | ID: KA70D61DDF6EN
Euromonitor International Ltd

Abstracts

Keurig is a global leader in fresh ground coffee pods as well as a manufacturer of hard pod coffee machines. It has a much smaller presence in standard fresh ground coffee and fresh coffee beans. The US-based company’s presence is limited to the US, Canada and the UK. Its net sales have declined recently, due to lower demand for its hard pod coffee machines including its Keurig 2.0 brewer. Keurig has been able to grow sales of its K-Cups by entering into new licensing agreements.

Euromonitor International’s Keurig Green M ountain in Hot Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Hot Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
B rand Strategy
B rand S trategy
Operations
Four Challenges