Kaffehuset Friele AS in Hot Drinks (Norway)

May 2014 | 3 pages | ID: K5DAA17487DEN
Euromonitor International Ltd

Abstracts

Kaffehuset Friele has been the leading coffee company in Norway for most of the review period, the company is also the oldest coffee house in the country. The company has intensified its focus on alternative categories such as fresh coffee beans and fresh ground coffee pods, but also to some extent the more mature instant coffee environment. The majority of Kaffehuset Friele’s marketing efforts have been targeted towards its more premium options in fresh coffee beans and fresh ground coffee...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Kaffehuset Friele AS: Key Facts
Summary 2 Kaffehuset Friele AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Kaffehuset Friele AS: Competitive Position 2013