Industrias San Miguel del Caribe SA in Soft Drinks (Dominican Republic)

February 2017 | 2 pages | ID: IEB192C376BEN
Euromonitor International Ltd

Abstracts

Industrias San Miguel del Caribe continues to compete aggressively and to grow its sales share within carbonates, bottled water, energy drinks and juices. After successfully capturing share in carbonates with its Kola Real brand, the company introduced its first still bottled water product in 2011, under the Cool Heaven brand, and its first fruit-flavoured drink (no juice content) in 2013, under the Frutop brand. In 2016, Industrias San Miguel del Caribe invested in extensive advertising and pro...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Industrias San Miguel del Caribe SA: Key Facts
Competitive Positioning
  Summary 2 Industrias San Miguel del Caribe SA: Competitive Position 2016