Indústrias Alimentícias Maratá Ltda in Hot Drinks (Brazil)

February 2015 | 2 pages | ID: I2EE5083A38EN
Euromonitor International Ltd

Abstracts

Indústrias Alimentícias Maratá is a strong domestic company, present mainly in coffee and tea in the northeast region of the country. The company has been diversifying its portfolio by investing in soft drinks, mainly juice and concentrated versions, and in packaged foods in sauces, dressings and condiments, in attempts to compete in value-added categories.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Indústrias Alimentícias Maratá Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Indústrias Alimentícias Maratá Ltda: Competitive Position 2014