Hot Drinks in Taiwan

January 2024 | 35 pages | ID: H4337B22D9CEN
Euromonitor International Ltd

Abstracts

Hot drinks in Taiwan performed positively in 2023, with growth in total volume sales slightly surpassing that recorded in 2022. This improvement was mainly due to an uptick in on-trade consumption as diminishing public fear of COVID-19 and the ending of related mitigation measures saw most people go back to the office and begin frequently socialising outside the home once again. In contrast, the resumption of normal routines caused off-trade volume growth to slow. Nonetheless, retail demand rema...

Euromonitor International's Hot Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Hot Drinks in Taiwan
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

HOT DRINKS IN TAIWAN
EXECUTIVE SUMMARY
Hot drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN TAIWAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Retail volume growth slows as consumers resume pre-pandemic routines
Consumption of cold brew coffee and iced coffee drinks continues to increase
Leading pods brand Nespresso launches entry-level Vertuo Pop machine
PROSPECTS AND OPPORTUNITIES
Recent launches should strengthen interest in freeze-dried instant coffee
More players expected to develop cold brew coffee products
Increasing consumer sophistication will continue to drive premiumisation
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
Table 27 Retail Sales of Coffee by Category: Value 2018-2023
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2018-2023
Table 31 NBO Company Shares of Coffee: % Retail Value 2019-2023
Table 32 LBN Brand Shares of Coffee: % Retail Value 2020-2023
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
Table 34 Forecast Retail Sales of Coffee by Category: Value 2023-2028
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028
TEA IN TAIWAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Taiwanese consumers show growing interest in cold brew tea
Caffeine-free tea varieties continue to gain popularity
Pyramid-shaped tea bags increasingly used to differentiate higher-end brands
PROSPECTS AND OPPORTUNITIES
Ongoing renaissance in local tea-drinking culture expected to boost volume sales
Young adults will remain a key target demographic
Producers will continue to engage in co-branding and cross-category collaborations
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2018-2023
Table 38 Retail Sales of Tea by Category: Value 2018-2023
Table 39 Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 40 Retail Sales of Tea by Category: % Value Growth 2018-2023
Table 41 NBO Company Shares of Tea: % Retail Value 2019-2023
Table 42 LBN Brand Shares of Tea: % Retail Value 2020-2023
Table 43 Forecast Retail Sales of Tea by Category: Volume 2023-2028
Table 44 Forecast Retail Sales of Tea by Category: Value 2023-2028
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028
OTHER HOT DRINKS IN TAIWAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Chocolate-based flavoured powder drinks increasingly used as baking ingredients
Ovaltine and Milo reinforce brand awareness via cross-category partnerships
Rising health awareness continues to boost demand for other plant-based hot drinks
PROSPECTS AND OPPORTUNITIES
Co-branding collaborations will remain an important marketing tool
More players likely to launch healthier products made using freeze-drying processes
Use of oat milk powder as a dairy alternative expected to increase
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028