Hot Drinks in Estonia

January 2021 | 36 pages | ID: H1B02C6FC45EN
Euromonitor International Ltd

Abstracts

Despite some short-term stockpiling in March 2020, initial consumer panic diminished fairly rapidly as supplies of hot drinks were relatively unaffected and consumers were still able to shop at grocery outlets and online. As a result, unit prices remained stable, and unit price growth was actually slower than the previous year.

Euromonitor International's Hot Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Foodservice volume losses mitigated somewhat by an increase in retail sales in 2020
Fresh coffee beans gain ground as Estonians seek out premium caf?-style quality at home
Estonians still willing to purchase premium coffee in 2020 despite economic constraints
RECOVERY AND OPPORTUNITIES
Premiumisation trend will continue, but tighter budgets will see mid-range products gain in popularity
E-commerce sales will continue to grow as Estonians seek out specialist products from the comfort of their own homes
With few opportunities for innovation, instant coffee will continue to lose out to fresh coffee options
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2015-2020
Table 27 Retail Sales of Coffee by Category: Value 2015-2020
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 30 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 31 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 33 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Tea retains its popularity in 2020, as Estonians associate it with immunity against seasonal flu
Lipton retains its lead, thanks to strong advertising and new launches
Claire Foods retains second raking thanks to its broad portfolio of interesting and exotic flavours
RECOVERY AND OPPORTUNITIES
Tea will see moderate levels of growth across the forecast period, but will remain less popular than coffee
Premiumisation trend will see growth in more exotic tea, including green tea and herbal tea
Tea will continue to attract smaller dynamic brands, leading to further fragmentation
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2015-2020
Table 37 Retail Sales of Tea by Category: Value 2015-2020
Table 38 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 39 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 41 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 42 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 43 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Other hot drinks trails in comparison to coffee and tea, as consumers remain concerned about nutritional value
Nestl? maintains the lead thanks to efforts to add value to its leading Nesquik brand
Grana Sp zoo consolidates its lead in other plant-based hot drinks in 2020, with its popular Inka brand
RECOVERY AND OPPORTUNITIES
Compatible hot chocolate pods can offer consumers a caf? experience
Slowing demand for chocolate-based flavoured powder drinks despite efforts from leading brands
Other plant-based hot drinks will remain a niche area with plenty of opportunity for growth thanks to the growing health trend
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025