Haugen-Gruppen A/S in Hot Drinks (Norway)
Haugen-Gruppen continues to direct most of its marketing efforts towards its dominant tea brand – Twinings – in hot drinks. Throughout 2013, Haugen-Gruppen continued to launch new brand extensions, with new flavours and tea pod products on offer, new innovation is expected to continue over the forecast period. Emphasis on the health benefits of its tea will continue, as consumers become increasingly health conscious.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Haugen-Gruppen AS: Key Facts
Summary 2 Haugen-Gruppen AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Haugen-Gruppen AS: Competitive Position 2013
Key Facts
Summary 1 Haugen-Gruppen AS: Key Facts
Summary 2 Haugen-Gruppen AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Haugen-Gruppen AS: Competitive Position 2013