Functional Drinks - Hungary

March 2010 | 33 pages | ID: FE425E550F5EN
Euromonitor International Ltd

Abstracts

As more and more manufacturers offer energy drinks and the unit price of these products declines, energy drinks become an alternative to coffee that is consumed mostly at parties.

Euromonitor International's Functional Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.


Product coverage: Elixirs, Energy Drinks, Sports Drinks

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Functional Drinks in Hungary
Euromonitor International
March 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Soft Drinks' Growth Slows Down in 2009
Changing Consumer Habits and Health Awareness Result in A Shift in Soft Drinks
Hungarian Watt Energy Drink Leaves Its Main Competitor Behind
Supermarkets and Discounters Lead Off-trade Sales
After A Long Recovery, Sales Will Grow Faster During the Forecast Period
Key Trends and Developments
Economic Crisis Has A Big Impact on On-trade Sales
Youthful and Hectic Lifestyles Help Forge the Way for Energy Drinks
Bottled Water Gains Ground on Carbonates and Fruit/vegetable Juice
Popularity of Pet Packaging Continues in Fruit/vegetable Juice
Soda Water on Top Again
Market Data
  Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
  Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
  Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
  Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
  Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
  Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
  Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
  Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
  Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
  Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
  Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
  Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
  Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
  Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
  Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
  Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
  Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
  Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
  Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
  Table 20 Penetration of Private Label by Sector by Value 2004-2009
  Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
  Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
  Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
  Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
  Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Hungary
Data
  Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
  Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
  Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
  Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
  Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
  Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
  Summary 1 Research Sources
Buszesz Rt
Strategic Direction
Key Facts
  Summary 2 Buszesz Rt: Key Facts
  Summary 3 Buszesz Rt.: Operational Indicators
Company Background
Production
  Summary 4 Buszesz Rt.: Production Statistics 2009
Competitive Positioning
  Summary 5 Buszesz Rt: Competitive Position 2009
Elso Magyar Gyümölcsfeldolgozó És Gyümölcslégyártó Zrt (elma Rt)
Strategic Direction
Key Facts
  Summary 6 Elma Rt: Key Facts
  Summary 7 Elma Rt: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 8 Elma Rt.: Competitive Position 2009
Sió-eckes Kft
Strategic Direction
Key Facts
  Summary 9 Sió-Eckes Kft: Key Facts
  Summary 10 Sió-Eckes Kft: Operational Indicators
Company Background
Production
  Summary 11 Sió-Eckes Kft: Production Statistics 2008
Competitive Positioning
  Summary 12 Sió-Eckes Kft: Competitive Position 2009
Szentkirályi Ásványvíz Kft
Strategic Direction
Key Facts
  Summary 13 Szentkirályi Ásványvíz Kft: Key Facts
  Summary 14 Szentkirályi Ásványvíz Kft: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 15 Szentkirályi Ásványvíz Kft: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 40 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
  Table 41 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
  Table 42 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
  Table 43 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
  Table 44 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
  Table 45 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
  Table 46 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
  Table 47 Company Shares of Functional Drinks by Off-trade Value 2005-2009
  Table 48 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
  Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
  Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
  Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
  Table 52 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014