FrieslandCampina Belgium NV in Soft Drinks (Belgium)

June 2014 | 2 pages | ID: F74C98B2964EN
Euromonitor International Ltd

Abstracts

The challenging economic climate in Belgium meant that FrieslandCampina Belgium NV faced increasing competition from private label within the juice category during the review period. This situation resulted in price pressure on the company as consumers switched from branded products to private label. However, FrieslandCampina Belgium’s switch towards more sustainable packaging, such as brick liquid cartons for its Appelsientje brand, is helping the company to strengthen its position, supported...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 FrieslandCampina Belgium NV: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 FrieslandCampina Belgi? NV: Competitive Position 2013