Fortified/Functional Beverages in Ukraine

February 2022 | 30 pages | ID: F83D8899E76EN
Euromonitor International Ltd

Abstracts

The COVID-19 pandemic has had a major influence on the attitudes of Ukrainian consumers towards fortified/functional soft drinks. In particular, products with an immune support positioning that are fortified with a variety of beneficial trace nutritional elements have proven popular among a consumer base that is increasingly interested in products that are able to help them avoid contracting a serious case of COVID-19. This applies especially to juice, where consumers now have a wider range of o...

Euromonitor International's Fortified/Functional Beverages in Ukraine report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

FORTIFIED/FUNCTIONAL BEVERAGES IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Immune support positioning adopted by fortified/functional soft drinks brands
Demand for FF bottled water recovers as brands launch interesting new products
FF carbonates poised to emerge as major players take an interest in the category
PROSPECTS AND OPPORTUNITIES
Immune support positioning set to remain at the core of fortified/functional marketing
FF energy drinks set to benefit from recent launches
FF powder concentrates poised to emerge as a mainstream category
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN UKRAINE
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 10 Sales of Health and Wellness by Type: Value 2016-2021
Table 11 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Category: Value 2016-2021
Table 13 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 14 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 16 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 17 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 18 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 19 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 20 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources