Fortified/Functional Beverages in Turkey

February 2022 | 28 pages | ID: F43D5108295EN
Euromonitor International Ltd

Abstracts

During the COVID-19 pandemic, it has been widely believed by consumers that drinking products fortified with vitamins and minerals will strengthen their immune system to better protect against the virus. In addition, the prices of FF beverages are similar to the prices of regular products, which has also made them affordable to most consumers. Moreover, the value growth of FF hot drinks, namely FF fruit/herbal tea, and many FF soft drinks have seen double digit growth rates in 2021. The only exc...

Euromonitor International's Fortified/Functional Beverages in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

FORTIFIED/FUNCTIONAL BEVERAGES IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumer demand for fortified and functional beverages increased during the COVID-19 pandemic
Perceived as a healthier alternative to soft drinks, FF bottled water benefits from the health and wellness trend
The average unit prices of FF beverages sees double digit growth in 2021
PROSPECTS AND OPPORTUNITIES
FF beverages has a good potential for growth over the forecast period
FF beverage offering expected to increase over the forecast period
E-commerce and discounters increase their value shares
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
Table 6 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 7 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 8 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 11 Sales of Health and Wellness by Type: Value 2016-2021
Table 12 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 13 Sales of Health and Wellness by Category: Value 2016-2021
Table 14 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 15 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 17 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 18 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 19 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 20 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 21 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 23 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources