Fortified/Functional Beverages in Taiwan

February 2022 | 28 pages | ID: F7439013472EN
Euromonitor International Ltd

Abstracts

FF bottled water products positioned as having alkaline properties or being high in mineral ions continued to gain popularity in Taiwan in 2021. Interest in such products has been on the rise for a number of years, and this trend has recently gained momentum as the COVID-19 pandemic has made consumers more health-conscious. Innovation and increased investment in promotional activities to educate consumers about the potential benefits of alkaline water have also helped to drive demand. For exampl...

Euromonitor International's Fortified/Functional Beverages in Taiwan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

FORTIFIED/FUNCTIONAL BEVERAGES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers show growing interest in FF bottled water with alkaline properties
COVID-19 and competition from coconut water weaken demand for FF sports drinks
FF RTD green tea products benefit from pandemic-related health concerns
PROSPECTS AND OPPORTUNITIES
Probiotic FF beverages with digestive health benefits set to gain popularity
FF fruit/herbal tea brands will continue working to win over local consumers
Population ageing bodes well for FF plant-based and malt-based hot drinks
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 7 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN TAIWAN
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 13 Sales of Health and Wellness by Type: Value 2016-2021
Table 14 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 15 Sales of Health and Wellness by Category: Value 2016-2021
Table 16 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 19 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 20 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 21 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 23 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 25 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources