Fortified/Functional Beverages in the Philippines

January 2021 | 27 pages | ID: FCCAE7FE3D4EN
Euromonitor International Ltd

Abstracts

Retail volume sales of fortified/functional (FF) beverages declined for the third year in a row during 2020. Demand for FF soft drinks was particularly weak. Meanwhile, retail current value sales of FF beverages fell for the first time in six years, with a significant decline in unit price contributing to this. Retail volume sales of FF soft drinks were particularly weak, with a reduction in on-the-go consumption and impulse purchasing, with declining consumer confidence due to the pandemic play...

Euromonitor International's Fortified/Functional Beverages in Philippines report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

KEY DATA FINDINGS
2020 IMPACT
COVID-19 undermines demand for FF soft drinks by reducing on-the-go consumption and discretionary purchasing
Smaller pack size helps Coca-Cola Bottlers Philippines consolidate its leadership of FF beverages
Social media grow in importance as a marketing channel during lockdown
RECOVERY AND OPPORTUNITIES
As pandemic threat fades, increase in on-the-go consumption and impulse purchasing will see retail current value sales of FF beverages return to growth
Lack of affordability will continue to undermine demand for FF juice drinks (up to 24% juice)
E-commerce is likely to emerge as a distribution channel
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2015-2020
Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 8 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2015-2020
Table 9 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 10 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 11 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 13 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 14 Sales of Health and Wellness by Type: Value 2015-2020
Table 15 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 16 Sales of Health and Wellness by Category: Value 2015-2020
Table 17 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 20 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 21 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 22 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 24 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 26 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources