Fortified/Functional Beverages in the Netherlands

February 2022 | 28 pages | ID: F21CDF008BCEN
Euromonitor International Ltd

Abstracts

Traditionally, Dutch consumers are suspicious about soft drinks brands making bold claims about their health benefits. Consumers also tend to be suspicious about beverages which are fortified as they see these as unnatural and therefore unhealthy. Many consumers tend to prefer naturally healthy beverages over fortified/functional alternatives. However, it seems that the COVID-19 crisis has caused a change in attitude with regard to fortified/functional beverages. During the pandemic, Dutch consu...

Euromonitor International's Fortified/Functional Beverages in Netherlands report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

FORTIFIED/FUNCTIONAL BEVERAGES IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Due to COVID-19, consumers continue to seek products with specific immunity-boosting benefits
FF tea witnesses the strongest growth rates with FF fruit/herbal tea gaining further popularity for its flavours and ingredients that can aid the immune system
FF energy drinks and sports drinks achieve positive sales growth as players make marketing efforts to appeal to a wider base
PROSPECTS AND OPPORTUNITIES
FF energy drinks set to be an important driver of fortified/functional beverages’ growth but with its contribution limited by Dutch consumers’ slow return to work
Growing awareness of the products’ health benefits expected to slow the decline in demand for FF fruit/vegetable juice
FF sports drinks manufacturers likely to look to reformulations to widen the consumer base beyond gym-goers and sportspeople
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 13 Sales of Health and Wellness by Type: Value 2016-2021
Table 14 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 15 Sales of Health and Wellness by Category: Value 2016-2021
Table 16 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 19 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 20 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 21 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 23 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 25 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources