Fortified/Functional Beverages in Greece

January 2022 | 27 pages | ID: F4617048543EN
Euromonitor International Ltd

Abstracts

Fortified/functional beverages continued to post healthy current value and volume growth, driven by soft drinks and FF energy drinks in particular. Coca-Cola expanded its portfolio in 2021, with the launch of Predator Energy and Coca-Cola Energy Zero. Another product area that saw product launches was FF bottled water. This is still niche product area, but it is growing. In 2021, Coco-Cola launches its first FF bottled water in Greece, with the introduction of the brand Aquarius in two flavours...

Euromonitor International's Fortified/Functional Beverages in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

FORTIFIED/FUNCTIONAL BEVERAGES IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
FF soft drinks drive growth for FF beverages
FF hot drinks consumption declines due to decline in sales of FF chocolate-based drinks
FF juice sales decline due to school closures and shift away from ambient juice
PROSPECTS AND OPPORTUNITIES
FF energy drinks continue to drive value sales
Limited potential for FF juice due to absence of chilled products
FF tea drives value growth with FF hot drinks
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN GREECE
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 12 Sales of Health and Wellness by Type: Value 2016-2021
Table 13 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 14 Sales of Health and Wellness by Category: Value 2016-2021
Table 15 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 18 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 19 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 20 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 22 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 24 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources