Fortified/Functional Beverages in Denmark

January 2021 | 28 pages | ID: F41C3DCB650EN
Euromonitor International Ltd

Abstracts

Despite the relatively strong growth in current retail value sales of functional/fortified (FF) beverages in 2020, the growth rate was lower than during 2019. The pandemic affected demand, as economic uncertainty and the increasing unemployment rate and decreasing disposable incomes negatively impacted retail value sales in 2020. However, this effect was outweighed by the enhanced consumer interest in health and wellness as a result of the pandemic, with beverages fortified with vitamins proving...

Euromonitor International's Fortified/Functional Beverages in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

KEY DATA FINDINGS
2020 IMPACT
FF beverages continues its growth performance, but a decrease in discretionary spending limits overall growth in 2020
Limited on-trade sales also constrains shift to retail value sales in in 2020
Royal Unibrew continues to lead but Vitamin Well the most dynamic brand in 2020
RECOVERY AND OPPORTUNITIES
Post-pandemic economic recovery will boost on-the-go consumption, but sales are likely to remain healthy but stable
E-commerce growing in importance, but supermarkets set to remain the main channel over the forecast period
Retail consumption set to remain while international border trade likely to resume over the forecast period
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2015-2020
Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 10 Sales of Health and Wellness by Type: Value 2015-2020
Table 11 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Category: Value 2015-2020
Table 13 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 14 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 16 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 17 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 18 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 19 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 20 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources