Fortified/Functional Beverages in Austria

June 2022 | 29 pages | ID: F61920E25E8EN
Euromonitor International Ltd

Abstracts

In addition to regular health and wellness trends that were evolving over the review period, the emergence of COVID-19 increased consumers’ desire to be more proactive with regards to their own health. Many started to follow more active lifestyles wherever possible, including during lockdowns, by participating in more outdoor activities or following home-based fitness regimes in addition to maintaining a healthier, more balanced diet. Beverages to support immune systems, overall health or more a...

Euromonitor International's Fortified/Functional Beverages in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

FORTIFIED/FUNCTIONAL BEVERAGES IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fortified/functional beverages continues to benefit from rising health awareness
FF energy drinks remains dominant offer
Additional vitamins and the search for immune-boosting solutions benefit FF fruit/vegetable juice
PROSPECTS AND OPPORTUNITIES
Stable demand for fortified/functional beverages, while niche of FF RTD coffee to record further dynamism
Higher price points likely to encourage players to further invest in expanding portfolios
Certain FF categories to benefit from greater out-of-home consumption occasions
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 7 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN AUSTRIA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 13 Sales of Health and Wellness by Type: Value 2016-2021
Table 14 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 15 Sales of Health and Wellness by Category: Value 2016-2021
Table 16 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 19 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 20 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 21 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 23 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 25 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources