Efes Georgia Lomisi JSC in Soft Drinks (Georgia)

April 2014 | 2 pages | ID: E69D4E1C76EEN
Euromonitor International Ltd

Abstracts

In 2008, foreign company Efes Breweries International NV bought Lomisi JSC, and the company began to concentrate on manufacturing beer. However, it has since come to place greater importance on its interests in carbonates, focusing on this product area. The company will invest in advertising and positioning its range of products as healthy products trying to compete with sales of cola carbonates.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Efes Georgia Lomisi JSC: Key Facts
Summary 2 Efes Georgia Lomisi JSC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Efes Georgia -Lomisi JSC: Competitive Position 2013