Douwe Egberts France SA in Hot Drinks (France)

July 2013 | 2 pages | ID: D58EBE4DEACEN
Euromonitor International Ltd

Abstracts

Douwe Egberts France SA aims to strengthen its position in France and maintain the same level of growth as previous years. In order to achieve this goal, the company is expected to invest further in its L’Or Espresso brand. To boost its sales, Douwe Egberts will continue to expand its L’Or Espresso range but also invest more in advertising. At the same time, the company is expected to continue to use promotional prices to encourage consumers to purchase its products. In terms of price and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Douwe Egberts France SA: Key Facts
Company Background
Production
Summary 2 Douwe Egberts France SA: Production Statistics 2012
Competitive Positioning
Summary 3 Douwe Egberts France SA: Competitive Position 2012