Cafea Fortuna SRL in Hot Drinks (Romania)

April 2016 | 2 pages | ID: CE8AC180EA1EN
Euromonitor International Ltd

Abstracts

Cafea Fortuna will seek to strengthen its position in coffee over the forecast period by launching new products, whilst also working to improve distribution, quality standards and promotional support for its established ranges. In particular, the company will focus on launching higher quality but competitively priced packaged fresh coffee beans, and on improving distribution of its Fortuna brand in hypermarkets, supermarkets and other modern retail channels.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Cafea Fortuna SRL: Key Facts
  Summary 2 Cafea Fortuna SRL: Operational Indicators
Competitive Positioning
  Summary 3 Cafea Fortuna SRL: Competitive Position 2015