Britvic Plc in Soft Drinks (Ireland)

January 2017 | 2 pages | ID: B9B42EB6FE1EN
Euromonitor International Ltd

Abstracts

Britvic Ireland is expected to continue to grow through the renewal of its licence to distribute PepsiCo brands in Ireland in the future. It is also expected to focus on its own brands through marketing and the development of new products to attract additional consumers. The company will likely also continue to strategically target demographic groups such as millennials.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Britvic Ireland Ltd: Key Facts
Competitive Positioning
  Summary 2 Britvic Ireland Ltd: Competitive Position 2016