Bioprogramma OOD in Hot Drinks (Bulgaria)

March 2014 | 3 pages | ID: B3917FFF857EN
Euromonitor International Ltd

Abstracts

Bioprogramma’s business strategy is expected to dovetail in two directions: consolidating its position in the domestic market and export expansion. In the domestic market, the company aims to arrest the retail value share decline that occurred over the review period. The intensified competitive landscape impacted negatively on Bioprogramma’s share, and the company is engaged in advertising, new product development and the penetration of new distribution channels in order to reverse this trend.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Bioprogramma OOD: Key Facts
Summary 2 Bioprogramma OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Bioprogramma OOD: Competitive Position 2013