Bama Gruppen AS in Soft Drinks (Norway)

February 2016 | 2 pages | ID: BFC2E50CF51EN
Euromonitor International Ltd

Abstracts

Bama is committed to continue reinforcing within quality juice and smoothie drinks. Bama Gruppen also has a long-term aim to expand its juices and smoothies to Scandinavian countries. In 2013, the company created a new daughter company named Nordic Juices with this in mind. The most important innovation for Bama in 2015 was the launch of Cevita vegetable juices with vegetable content ranging from 51% to 85%, which has had a mixed reception among Norwegian consumers due to the strong vegetable...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Bama Gruppen AS: Key Facts
  Summary 2 Bama Gruppen AS: Operational Indicators
Competitive Positioning
  Summary 3 Bama Gruppen AS: Competitive Position 2015