Ajinomoto (Thailand) Co Ltd in Hot Drinks (Thailand)

July 2015 | 3 pages | ID: AF2481A745CEN
Euromonitor International Ltd

Abstracts

With the purpose of accomplishing a more-profitable business, Ajinomoto (Thailand) Co has been focusing on the premiumisation trend within coffee. Under its Birdy umbrella brand, the company offers Birdy Primo and Birdy Barista for its RTD blended coffee in plastic bottles and RTD fresh coffee in cans. The premiumisation of its products is not limited to RTD coffee, but also covers instant coffee under the same brand. These products are offered with premium positioning in terms of packaging,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Ajinomoto (Thailand) Co Ltd: Key Facts
  Summary 2 Ajinomoto (Thailand) Co Ltd: Operational Indicators
Company Background
Production
  Summary 3 Ajinomoto (Thailand) Co Ltd: Production Statistics 2014
Competitive Positioning
  Summary 4 Ajinomoto (Thailand) Co Ltd: Competitive Position 2014