Agrícola Himalaya Ltda in Hot Drinks (Colombia)

March 2015 | 2 pages | ID: A7CD8375292EN
Euromonitor International Ltd

Abstracts

Agrícola Himalaya Ltda is the leading player in tea, and has focused on promoting a local tea culture in Colombia. The company’s main strategy is diversification in order to reach new consumers with large promotions of powder concentrates (instant tea), of which the most recent innovation was the “stick pack” (an individually sized presentation) targeted at younger consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Agrícola Himalaya SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Agrícola Himalaya Ltda: Competitive Position 2014