Vodka Market by Type (Flavored, Non-Flavored), Quality (Standard, Premium, Ultra-Premium), Distribution Channel (Off Trade, On Trade), and Region 2024-2032
The global vodka market size reached US$ 47.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 79.3 Billion by 2032, exhibiting a growth rate (CAGR) of 5.69% during 2024-2032. The increasing consumption of alcoholic beverages, the introduction of innovative product variants such as fruit-based vodka, and the extensive utilization of online distribution channels to purchase vodka represent some of the key factors driving the market.
Vodka is a distilled alcoholic beverage that is renowned for its neutral flavor profile and versatility. It is typically made from fermented grains, potatoes, or other plant-based materials. It is also distilled multiple times to achieve high levels of alcohol content and remove impurities, resulting in a smooth and clean spirit. In addition, due to its neutral taste, vodka is widely used as a base for a diverse range of cocktails, including classics like the Martini, Cosmopolitan, Bloody Mary, and Moscow Mule. Moreover, there are numerous flavored vodkas available, which are infused with various natural or artificial flavors. These flavored variants offer a wide range of options for mixing and experimentation.
The market is primarily driven by the increasing consumption of alcoholic beverages and the shifting consumer inclination toward premium and ultra-premium drinks. In addition, the rise of cocktail culture and mixology has led to increased demand for quality and versatile spirits like vodka. Vodka's neutral flavor profile makes it a preferred base for a wide range of cocktails. Besides, the introduction of flavored vodkas has expanded the market's appeal. Innovative and diverse flavors cater to consumer preferences for experimentation and novelty in their beverages. Moreover, the international trade of vodka allows for exposure to different brands, flavors, and production methods, contributing to a diverse and competitive market landscape. Furthermore, the extensive utilization of online distribution channels to purchase vodka is also propelling the market growth.
Vodka Market Trends/Drivers:
Increasing consumption of alcoholic beverages
The growing popularity of cocktail culture and mixology has led to increased demand for versatile spirits like vodka. Consumers are experimenting with crafting their own cocktails and discovering vodka's adaptability as a base for a wide range of drinks. Moreover, the increasing consumption of alcoholic beverages often aligns with a preference for higher-quality, premium options. This trend encourages consumers to explore premium vodka brands that offer unique flavors, craftsmanship, and production methods. Besides, changing consumer preferences, including a move towards more craft and artisanal products is encouraging the exploration of unique vodka offerings, driving innovation and differentiation in the market.
Introduction of innovative product variants
Fruit-based vodka variants introduce a diverse array of flavors, appealing to consumers who seek unique and novel tasting experiences beyond traditional unflavored vodka. Moreover, fruit-based vodkas offer mixologists and consumers a broader palette of flavors to create imaginative cocktails. These variants can be used as the foundation for a wide range of creative and flavorful drinks. Besides, specialty vodkas that cater to specific dietary preferences, such as gluten-free or organic vodkas, resonate with niche consumer groups seeking products aligned with their values. Additionally, vodka infused with natural ingredients like botanicals, herbs, and fruits aligns with the preferences of health-conscious consumers seeking beverages with perceived wellness benefits.
Rising product availability on online platforms
Online platforms provide consumers with access to a diverse range of vodka brands, flavors, and varieties that might not be available in local stores. This expanded reach allows consumers to explore a wider selection and discover new products. Moreover, online purchasing offers convenience and eliminates the need for consumers to visit physical stores. They can conveniently browse, compare, and order vodka from the comfort of their homes. Besides, online platforms often feature consumer reviews and ratings, influencing purchasing decisions. Positive reviews and ratings can enhance a brand's reputation and encourage new customers to try their products, thus propelling the market growth.
Vodka Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global vodka market, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, quality and distribution channel.
Breakup by Type:
Flavored
Non-Flavored
Flavored vodka represents the leading type
The report has also provided a detailed breakup and analysis of market based on the type. This includes flavored and non-flavored. According to the report, flavored vodka represented the largest segment.
Flavored vodka caters to a wide spectrum of consumer preferences by offering a range of enticing flavors. This diversity attracts a broader audience, including those who may not favor the traditional neutral taste of unflavored vodka. Moreover, the rise of cocktail culture and mixology has significantly contributed to the popularity of flavored vodka. Bartenders and enthusiasts seek a diverse selection of flavors to create imaginative and dynamic cocktails. Besides, consumers are increasingly open to exploring new and novel taste experiences. Flavored vodka offers them the opportunity to enjoy familiar alcoholic beverages with a twist.
Breakup by Quality:
Standard
Premium
Ultra-Premium
Ultra-premium vodka holds the largest market share
A detailed breakup and analysis of the market based on the quality has also been provided in the report. This includes standard, premium and ultra-premium. According to the report, ultra-premium accounted for the largest market share.
Ultra-premium vodka brands are positioned as high-quality and luxurious products. Consumers are often willing to pay a premium for vodka that is perceived as superior in terms of taste, ingredients, and craftsmanship. Moreover, as consumers become more knowledgeable about spirits and cocktails, they are increasingly seeking refined and sophisticated options. Ultra-premium vodka aligns with the preferences of discerning consumers who appreciate the nuances of premium ingredients and production methods. Besides, the rise of mixology and cocktail culture has led consumers to seek high-quality spirits that elevate their drink creations. Ultra-premium vodka provides mixologists with a versatile and premium base for crafting sophisticated cocktails.
Breakup by Distribution Channel:
Off Trade
On Trade
Off-trade currently dominates the market
The report has also provided a detailed breakup and analysis of market based on the distribution channel. This includes off and on trade. According to the report, off-trade channels accounted for the largest market share.
The off-trade segment, which includes liquor stores, supermarkets, hypermarkets, and online platforms, offers a convenient and accessible shopping experience. Consumers can purchase vodka along with their other groceries, eliminating the need for a separate visit to a bar or restaurant. Moreover, Off-trade retailers often stock a wide variety of vodka brands, flavors, and sizes. Consumers can choose from an extensive range of options, including premium, flavored, and specialty vodkas. Besides, they often run promotions, discounts, and bundle deals, enticing consumers to purchase larger quantities of vodka. These promotional activities contribute to higher sales volumes.
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
Vodka has become a staple spirit in North American culture, with its popularity deeply embedded in the cocktail and mixology scene. The versatility of vodka as a base for a wide range of cocktails has contributed to its widespread consumption. Moreover, effective marketing strategies, strong branding, and creative advertising campaigns by vodka brands have played a significant role in establishing vodka as a go-to spirit in the region. Besides, vodka brands in North America have been pioneers in introducing innovative flavors and varieties to the market. This innovation has kept consumers engaged and intrigued. Additionally, the region benefits from a well-established and efficient distribution network, ensuring wide availability of vodka products in various retail outlets and establishments.
Competitive Landscape:
The competitive landscape of the market is characterized by a dynamic interplay of established players and innovative startups. Nowadays, leading companies are expanding their product portfolios by introducing new flavors, variants, and limited editions. This diversification caters to consumer demand for unique and innovative options, helping brands capture a broader audience. They are also focusing on the premium and super-premium segments by introducing high-quality, upscale offerings. Besides, Key players are leveraging digital platforms to connect with consumers. Virtual events, interactive websites, and social media campaigns enhance engagement and provide consumers with an immersive brand experience. Moreover, brands are partnering with influencers, mixologists, and celebrities to create co-branded products, limited editions, and campaigns.
The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Anheuser-Busch InBev SA/NV
Bacardi Limited
Becle SAB de CV
Brown–Forman Corporation
Constellation Brands Inc.
Davide Campari-Milano N.V. (Lagfin S.C.A.)
Diageo plc
Distell Group Limited
Iceberg Vodka Corporation
LVMH Moet Hennessy Louis Vuitton
Pernod Ricard
Russian Standard Vodka LLC
Stoli Group S. ? r.l.
Suntory Holdings Limited
Recent Developments:
In February 2023, Diageo expanded its product range with the introduction of the Cherry Drop Smirnoff variant, offering a distinct flavor profile and an alcohol by volume (ABV) of 37.5%.
During September 2022, Brown-Forman Corporation, a prominent American-owned spirits and wine enterprise, unveiled plans to initiate brand distribution in Slovakia from September 2023. This strategic step aims to promote portfolio growth, focusing notably on well-regarded brands like Jack Daniel's Tennessee Whiskey and Finlandia Vodka.
In August 2022, Constellation Brands launched 'Fresca Mixed,' a fresh line of premium, pre-mixed cocktails encompassing two options: Vodka Spritz and Tequila Paloma. This addition to their offerings reflects a commitment to innovation and diversification.
Key Questions Answered in This Report
1. How big is the global vodka market?
2. What is the expected growth rate of the global vodka market during 2024-2032?
3. What are the key factors driving the global vodka market?
4. What has been the impact of COVID-19 on the global vodka market?
5. What is the breakup of the global vodka market based on the type?
6. What is the breakup of the global vodka market based on the quality?
7. What is the breakup of the global vodka market based on the distribution channel?
8. What are the key regions in the global vodka market?
9. Who are the key players/companies in the global vodka market?
Vodka is a distilled alcoholic beverage that is renowned for its neutral flavor profile and versatility. It is typically made from fermented grains, potatoes, or other plant-based materials. It is also distilled multiple times to achieve high levels of alcohol content and remove impurities, resulting in a smooth and clean spirit. In addition, due to its neutral taste, vodka is widely used as a base for a diverse range of cocktails, including classics like the Martini, Cosmopolitan, Bloody Mary, and Moscow Mule. Moreover, there are numerous flavored vodkas available, which are infused with various natural or artificial flavors. These flavored variants offer a wide range of options for mixing and experimentation.
The market is primarily driven by the increasing consumption of alcoholic beverages and the shifting consumer inclination toward premium and ultra-premium drinks. In addition, the rise of cocktail culture and mixology has led to increased demand for quality and versatile spirits like vodka. Vodka's neutral flavor profile makes it a preferred base for a wide range of cocktails. Besides, the introduction of flavored vodkas has expanded the market's appeal. Innovative and diverse flavors cater to consumer preferences for experimentation and novelty in their beverages. Moreover, the international trade of vodka allows for exposure to different brands, flavors, and production methods, contributing to a diverse and competitive market landscape. Furthermore, the extensive utilization of online distribution channels to purchase vodka is also propelling the market growth.
Vodka Market Trends/Drivers:
Increasing consumption of alcoholic beverages
The growing popularity of cocktail culture and mixology has led to increased demand for versatile spirits like vodka. Consumers are experimenting with crafting their own cocktails and discovering vodka's adaptability as a base for a wide range of drinks. Moreover, the increasing consumption of alcoholic beverages often aligns with a preference for higher-quality, premium options. This trend encourages consumers to explore premium vodka brands that offer unique flavors, craftsmanship, and production methods. Besides, changing consumer preferences, including a move towards more craft and artisanal products is encouraging the exploration of unique vodka offerings, driving innovation and differentiation in the market.
Introduction of innovative product variants
Fruit-based vodka variants introduce a diverse array of flavors, appealing to consumers who seek unique and novel tasting experiences beyond traditional unflavored vodka. Moreover, fruit-based vodkas offer mixologists and consumers a broader palette of flavors to create imaginative cocktails. These variants can be used as the foundation for a wide range of creative and flavorful drinks. Besides, specialty vodkas that cater to specific dietary preferences, such as gluten-free or organic vodkas, resonate with niche consumer groups seeking products aligned with their values. Additionally, vodka infused with natural ingredients like botanicals, herbs, and fruits aligns with the preferences of health-conscious consumers seeking beverages with perceived wellness benefits.
Rising product availability on online platforms
Online platforms provide consumers with access to a diverse range of vodka brands, flavors, and varieties that might not be available in local stores. This expanded reach allows consumers to explore a wider selection and discover new products. Moreover, online purchasing offers convenience and eliminates the need for consumers to visit physical stores. They can conveniently browse, compare, and order vodka from the comfort of their homes. Besides, online platforms often feature consumer reviews and ratings, influencing purchasing decisions. Positive reviews and ratings can enhance a brand's reputation and encourage new customers to try their products, thus propelling the market growth.
Vodka Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global vodka market, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, quality and distribution channel.
Breakup by Type:
Flavored
Non-Flavored
Flavored vodka represents the leading type
The report has also provided a detailed breakup and analysis of market based on the type. This includes flavored and non-flavored. According to the report, flavored vodka represented the largest segment.
Flavored vodka caters to a wide spectrum of consumer preferences by offering a range of enticing flavors. This diversity attracts a broader audience, including those who may not favor the traditional neutral taste of unflavored vodka. Moreover, the rise of cocktail culture and mixology has significantly contributed to the popularity of flavored vodka. Bartenders and enthusiasts seek a diverse selection of flavors to create imaginative and dynamic cocktails. Besides, consumers are increasingly open to exploring new and novel taste experiences. Flavored vodka offers them the opportunity to enjoy familiar alcoholic beverages with a twist.
Breakup by Quality:
Standard
Premium
Ultra-Premium
Ultra-premium vodka holds the largest market share
A detailed breakup and analysis of the market based on the quality has also been provided in the report. This includes standard, premium and ultra-premium. According to the report, ultra-premium accounted for the largest market share.
Ultra-premium vodka brands are positioned as high-quality and luxurious products. Consumers are often willing to pay a premium for vodka that is perceived as superior in terms of taste, ingredients, and craftsmanship. Moreover, as consumers become more knowledgeable about spirits and cocktails, they are increasingly seeking refined and sophisticated options. Ultra-premium vodka aligns with the preferences of discerning consumers who appreciate the nuances of premium ingredients and production methods. Besides, the rise of mixology and cocktail culture has led consumers to seek high-quality spirits that elevate their drink creations. Ultra-premium vodka provides mixologists with a versatile and premium base for crafting sophisticated cocktails.
Breakup by Distribution Channel:
Off Trade
On Trade
Off-trade currently dominates the market
The report has also provided a detailed breakup and analysis of market based on the distribution channel. This includes off and on trade. According to the report, off-trade channels accounted for the largest market share.
The off-trade segment, which includes liquor stores, supermarkets, hypermarkets, and online platforms, offers a convenient and accessible shopping experience. Consumers can purchase vodka along with their other groceries, eliminating the need for a separate visit to a bar or restaurant. Moreover, Off-trade retailers often stock a wide variety of vodka brands, flavors, and sizes. Consumers can choose from an extensive range of options, including premium, flavored, and specialty vodkas. Besides, they often run promotions, discounts, and bundle deals, enticing consumers to purchase larger quantities of vodka. These promotional activities contribute to higher sales volumes.
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
Vodka has become a staple spirit in North American culture, with its popularity deeply embedded in the cocktail and mixology scene. The versatility of vodka as a base for a wide range of cocktails has contributed to its widespread consumption. Moreover, effective marketing strategies, strong branding, and creative advertising campaigns by vodka brands have played a significant role in establishing vodka as a go-to spirit in the region. Besides, vodka brands in North America have been pioneers in introducing innovative flavors and varieties to the market. This innovation has kept consumers engaged and intrigued. Additionally, the region benefits from a well-established and efficient distribution network, ensuring wide availability of vodka products in various retail outlets and establishments.
Competitive Landscape:
The competitive landscape of the market is characterized by a dynamic interplay of established players and innovative startups. Nowadays, leading companies are expanding their product portfolios by introducing new flavors, variants, and limited editions. This diversification caters to consumer demand for unique and innovative options, helping brands capture a broader audience. They are also focusing on the premium and super-premium segments by introducing high-quality, upscale offerings. Besides, Key players are leveraging digital platforms to connect with consumers. Virtual events, interactive websites, and social media campaigns enhance engagement and provide consumers with an immersive brand experience. Moreover, brands are partnering with influencers, mixologists, and celebrities to create co-branded products, limited editions, and campaigns.
The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Anheuser-Busch InBev SA/NV
Bacardi Limited
Becle SAB de CV
Brown–Forman Corporation
Constellation Brands Inc.
Davide Campari-Milano N.V. (Lagfin S.C.A.)
Diageo plc
Distell Group Limited
Iceberg Vodka Corporation
LVMH Moet Hennessy Louis Vuitton
Pernod Ricard
Russian Standard Vodka LLC
Stoli Group S. ? r.l.
Suntory Holdings Limited
Recent Developments:
In February 2023, Diageo expanded its product range with the introduction of the Cherry Drop Smirnoff variant, offering a distinct flavor profile and an alcohol by volume (ABV) of 37.5%.
During September 2022, Brown-Forman Corporation, a prominent American-owned spirits and wine enterprise, unveiled plans to initiate brand distribution in Slovakia from September 2023. This strategic step aims to promote portfolio growth, focusing notably on well-regarded brands like Jack Daniel's Tennessee Whiskey and Finlandia Vodka.
In August 2022, Constellation Brands launched 'Fresca Mixed,' a fresh line of premium, pre-mixed cocktails encompassing two options: Vodka Spritz and Tequila Paloma. This addition to their offerings reflects a commitment to innovation and diversification.
Key Questions Answered in This Report
1. How big is the global vodka market?
2. What is the expected growth rate of the global vodka market during 2024-2032?
3. What are the key factors driving the global vodka market?
4. What has been the impact of COVID-19 on the global vodka market?
5. What is the breakup of the global vodka market based on the type?
6. What is the breakup of the global vodka market based on the quality?
7. What is the breakup of the global vodka market based on the distribution channel?
8. What are the key regions in the global vodka market?
9. Who are the key players/companies in the global vodka market?
1 PREFACE
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL VODKA MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 MARKET BREAKUP BY TYPE
6.1 Flavored
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Non-Flavored
6.2.1 Market Trends
6.2.2 Market Forecast
7 MARKET BREAKUP BY QUALITY
7.1 Standard
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Premium
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Ultra Premium
7.3.1 Market Trends
7.3.2 Market Forecast
8 MARKET BREAKUP BY DISTRIBUTION CHANNEL
8.1 Off Trade
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 On Trade
8.2.1 Market Trends
8.2.2 Market Forecast
9 MARKET BREAKUP BY REGION
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 DRIVERS, RESTRAINTS, AND OPPORTUNITIES
10.1 Overview
10.2 Drivers
10.3 Restraints
10.4 Opportunities
11 VALUE CHAIN ANALYSIS
12 PORTERS FIVE FORCES ANALYSIS
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 PRICE ANALYSIS
14 COMPETITIVE LANDSCAPE
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Anheuser-Busch InBev SA/NV
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Financials
14.3.1.4 SWOT Analysis
14.3.2 Bacardi Limited
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 SWOT Analysis
14.3.3 Becle SAB de CV
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.3.4 SWOT Analysis
14.3.4 Brown–Forman Corporation
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.4.3 Financials
14.3.4.4 SWOT Analysis
14.3.5 Constellation Brands Inc.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 Davide Campari-Milano N.V. (Lagfin S.C.A.)
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.7 Diageo plc
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Distell Group Limited
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.9 Iceberg Vodka Corporation
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10 LVMH Moet Hennessy Louis Vuitton
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 Financials
14.3.10.4 SWOT Analysis
14.3.11 Pernod Ricard
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.11.3 Financials
14.3.11.4 SWOT Analysis
14.3.12 Russian Standard Vodka LLC
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
14.3.13 Stoli Group S. ? r.l.
14.3.13.1 Company Overview
14.3.13.2 Product Portfolio
14.3.14 Suntory Holdings Limited
14.3.14.1 Company Overview
14.3.14.2 Product Portfolio
14.3.14.3 SWOT Analysis
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL VODKA MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 MARKET BREAKUP BY TYPE
6.1 Flavored
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Non-Flavored
6.2.1 Market Trends
6.2.2 Market Forecast
7 MARKET BREAKUP BY QUALITY
7.1 Standard
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Premium
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Ultra Premium
7.3.1 Market Trends
7.3.2 Market Forecast
8 MARKET BREAKUP BY DISTRIBUTION CHANNEL
8.1 Off Trade
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 On Trade
8.2.1 Market Trends
8.2.2 Market Forecast
9 MARKET BREAKUP BY REGION
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 DRIVERS, RESTRAINTS, AND OPPORTUNITIES
10.1 Overview
10.2 Drivers
10.3 Restraints
10.4 Opportunities
11 VALUE CHAIN ANALYSIS
12 PORTERS FIVE FORCES ANALYSIS
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 PRICE ANALYSIS
14 COMPETITIVE LANDSCAPE
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Anheuser-Busch InBev SA/NV
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Financials
14.3.1.4 SWOT Analysis
14.3.2 Bacardi Limited
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 SWOT Analysis
14.3.3 Becle SAB de CV
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.3.4 SWOT Analysis
14.3.4 Brown–Forman Corporation
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.4.3 Financials
14.3.4.4 SWOT Analysis
14.3.5 Constellation Brands Inc.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 Davide Campari-Milano N.V. (Lagfin S.C.A.)
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.7 Diageo plc
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Distell Group Limited
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.9 Iceberg Vodka Corporation
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10 LVMH Moet Hennessy Louis Vuitton
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 Financials
14.3.10.4 SWOT Analysis
14.3.11 Pernod Ricard
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.11.3 Financials
14.3.11.4 SWOT Analysis
14.3.12 Russian Standard Vodka LLC
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
14.3.13 Stoli Group S. ? r.l.
14.3.13.1 Company Overview
14.3.13.2 Product Portfolio
14.3.14 Suntory Holdings Limited
14.3.14.1 Company Overview
14.3.14.2 Product Portfolio
14.3.14.3 SWOT Analysis
LIST OF TABLES
Table 1: Global: Vodka Market: Key Industry Highlights, 2023 & 2032
Table 2: Global: Vodka Market Forecast: Breakup by Type (in Million US$), 2024-2032
Table 3: Global: Vodka Market Forecast: Breakup by Quality (in Million US$), 2024-2032
Table 4: Global: Vodka Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 5: Global: Vodka Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 6: Global: Vodka Market: Competitive Structure
Table 7: Global: Vodka Market: Key Players
Table 1: Global: Vodka Market: Key Industry Highlights, 2023 & 2032
Table 2: Global: Vodka Market Forecast: Breakup by Type (in Million US$), 2024-2032
Table 3: Global: Vodka Market Forecast: Breakup by Quality (in Million US$), 2024-2032
Table 4: Global: Vodka Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 5: Global: Vodka Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 6: Global: Vodka Market: Competitive Structure
Table 7: Global: Vodka Market: Key Players
LIST OF FIGURES
Figure 1: Global: Vodka Market: Major Drivers and Challenges
Figure 2: Global: Vodka Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Vodka Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Vodka Market: Breakup by Type (in %), 2023
Figure 5: Global: Vodka Market: Breakup by Quality (in %), 2023
Figure 6: Global: Vodka Market: Breakup by Distribution Channel (in %), 2023
Figure 7: Global: Vodka Market: Breakup by Region (in %), 2023
Figure 8: Global: Vodka (Flavored) Market: Sales Value (in Million US$), 2018 & 2023
Figure 9: Global: Vodka (Flavored) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 10: Global: Vodka (Non-Flavored) Market: Sales Value (in Million US$), 2018 & 2023
Figure 11: Global: Vodka (Non-Flavored) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 12: Global: Vodka (Standard) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: Global: Vodka (Standard) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: Global: Vodka (Premium) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: Global: Vodka (Premium) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: Global: Vodka (Ultra Premium) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: Global: Vodka (Ultra Premium) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: Global: Vodka (Off Trade) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: Global: Vodka (Off Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: Global: Vodka (On Trade) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: Global: Vodka (On Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: North America: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: North America: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: United States: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: United States: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: Canada: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: Canada: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: Asia-Pacific: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: Asia-Pacific: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: China: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: China: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: Japan: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: Japan: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 34: India: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 35: India: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: South Korea: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 37: South Korea: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 38: Australia: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 39: Australia: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 40: Indonesia: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 41: Indonesia: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 42: Others: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 43: Others: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: Europe: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 45: Europe: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 46: Germany: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 47: Germany: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: France: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 49: France: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: United Kingdom: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 51: United Kingdom: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 52: Italy: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 53: Italy: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 54: Spain: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 55: Spain: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 56: Russia: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 57: Russia: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 58: Others: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 59: Others: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 60: Latin America: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 61: Latin America: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 62: Brazil: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 63: Brazil: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 64: Mexico: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 65: Mexico: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 66: Others: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 67: Others: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 68: Middle East and Africa: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 69: Middle East and Africa: Vodka Market: Breakup by Country (in %), 2023
Figure 70: Middle East and Africa: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: Global: Vodka Industry: Drivers, Restraints, and Opportunities
Figure 72: Global: Vodka Industry: Value Chain Analysis
Figure 73: Global: Vodka Industry: Porter's Five Forces Analysis
Figure 1: Global: Vodka Market: Major Drivers and Challenges
Figure 2: Global: Vodka Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Vodka Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Vodka Market: Breakup by Type (in %), 2023
Figure 5: Global: Vodka Market: Breakup by Quality (in %), 2023
Figure 6: Global: Vodka Market: Breakup by Distribution Channel (in %), 2023
Figure 7: Global: Vodka Market: Breakup by Region (in %), 2023
Figure 8: Global: Vodka (Flavored) Market: Sales Value (in Million US$), 2018 & 2023
Figure 9: Global: Vodka (Flavored) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 10: Global: Vodka (Non-Flavored) Market: Sales Value (in Million US$), 2018 & 2023
Figure 11: Global: Vodka (Non-Flavored) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 12: Global: Vodka (Standard) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: Global: Vodka (Standard) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: Global: Vodka (Premium) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: Global: Vodka (Premium) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: Global: Vodka (Ultra Premium) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: Global: Vodka (Ultra Premium) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: Global: Vodka (Off Trade) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: Global: Vodka (Off Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: Global: Vodka (On Trade) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: Global: Vodka (On Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: North America: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: North America: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: United States: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: United States: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: Canada: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: Canada: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: Asia-Pacific: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: Asia-Pacific: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: China: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: China: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: Japan: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: Japan: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 34: India: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 35: India: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: South Korea: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 37: South Korea: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 38: Australia: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 39: Australia: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 40: Indonesia: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 41: Indonesia: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 42: Others: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 43: Others: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: Europe: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 45: Europe: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 46: Germany: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 47: Germany: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: France: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 49: France: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: United Kingdom: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 51: United Kingdom: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 52: Italy: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 53: Italy: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 54: Spain: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 55: Spain: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 56: Russia: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 57: Russia: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 58: Others: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 59: Others: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 60: Latin America: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 61: Latin America: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 62: Brazil: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 63: Brazil: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 64: Mexico: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 65: Mexico: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 66: Others: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 67: Others: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 68: Middle East and Africa: Vodka Market: Sales Value (in Million US$), 2018 & 2023
Figure 69: Middle East and Africa: Vodka Market: Breakup by Country (in %), 2023
Figure 70: Middle East and Africa: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: Global: Vodka Industry: Drivers, Restraints, and Opportunities
Figure 72: Global: Vodka Industry: Value Chain Analysis
Figure 73: Global: Vodka Industry: Porter's Five Forces Analysis
