Tarjeta Naranja SA in Consumer Finance (Argentina)

October 2016 | 2 pages | ID: TD0AFD3A6A6EN
Euromonitor International Ltd

Abstracts

Tarjeta Naranja’s strategy focuses on expanding its operations in Buenos Aires and the suburbs. It is also developing new alliances with established credit card operators to gain share among middle- and high-income groups, and maintaining its focus on targeting younger Argentinians in an attempt to build a base of loyal consumers who will remain customers of the company as they grow older.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Lending, Financial Cards and Payments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Finance market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Tarjeta Naranja SA: Operational Indicators
Competitive Positioning
  Summary 2 Tarjeta Naranja SA: Competitive Position 2015