Ghana Mobile Money Market: Market Size, Forecast, Insights, and Competitive Landscape

January 2023 | 95 pages | ID: G0DA4EBB7A6EEN
Prodture

Abstracts

The Ghana mobile money market is expected to grow at a CAGR of around 18.3% during 2023-2030. This report on Ghana mobile money market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the Ghana mobile money market by segmenting the market based on technology, business model, and transaction. Also, detailed profiles of companies operating in the Mobile Money market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.

Market Drivers

• Increasing Trend of Convenience
• Expansion in Mobile Money Agent
• Technological Advancements

Market Challenges

• Classic Free Rider Problem
• Commercial Competition

Historical & Forecast Period

Base Year: 2022

Historical Period: 2018-2022

Forecast Period: 2023-2030

Market by Technology

• USSD
• Mobile Wallet
• Others

Market by Business Model

• Mobile led Model
• Bank led Model

Market by Transaction

• Peer to Peer
• Bill Payment
• Airtime Topup
• Others

Contents

1. PREFACE

1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
  1.4.1 Phase I
  1.4.2 Phase II
  1.4.3 Phase III
1.5 Assumptions

2. KEY INSIGHTS

3. GHANA MOBILE MONEY MARKET

3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges

4. GHANA MOBILE MONEY MARKET ANALYSIS

4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19

5. GHANA MOBILE MONEY MARKET BY TECHNOLOGY

5.1. Introduction
5.2. USSD
5.3. Mobile Wallet
5.4. Others

6. GHANA MOBILE MONEY MARKET BY BUSINESS MODEL

6.1 Introduction
6.2 Mobile led Model
6.3 Bank led Model

7. GHANA MOBILE MONEY MARKET BY TRANSACTIONS

7.1 Introduction
7.2 Peer to Peer
7.3 Bill Payment
7.4 Airtime Topup
7.5 Others

8. SWOT ANALYSIS

9. PORTER’S FIVE FORCES

10. MARKET VALUE CHAIN ANALYSIS

11. COMPETITIVE LANDSCAPE

11.1 Competitive Scenario
11.2 Company Profiles
  11.2.1 MTN
  11.2.2 Vodafone
  11.2.3 AirtelTigo
  11.2.4 UnityLink
  11.2.5 Zeepay
  11.2.6 GLO

List Of Tables

LIST OF TABLES

Table 1: Ghana Mobile Money Market Portraiture
Table 2: Ghana Mobile Money Market by Technology (in US$ Million), 2022 & 2030
Table 3: Ghana Mobile Money Market by Business Model (in US$ Million), 2022 & 2030
Table 4: Ghana Mobile Money Market by Transaction (in US$ Million), 2022 & 2030
Table 5: List of Key Players

List Of Figures

LIST OF FIGURES

Figure 1: Ghana Mobile Money Market (in US$ Million), 2018-2022
Figure 2: Ghana Mobile Money Market by Technology (%), 2022
Figure 3: Ghana Mobile Money Market by Business Model (%), 2022
Figure 4: Ghana Mobile Money Market by Transaction (%), 2022
Figure 5: Ghana Mobile Money Market (in US$ Million), 2023-2030
Figure 6: Ghana Mobile Money Market by Technology (in %), 2022 & 2030
Figure 7: Ghana USSD Mobile Money Market (in US$ Million), 2018-2022
Figure 8: Ghana USSD Mobile Money Market (in US$ Million), 2023-2030
Figure 9: Ghana Mobile Wallet Money Market (in US$ Million), 2018-2022
Figure 10: Ghana Mobile Wallet Money Market (in US$ Million), 2023-2030
Figure 11: Ghana Others Mobile Money Market (in US$ Million), 2018-2022
Figure 12: Ghana Others Mobile Money Market (in US$ Million), 2023-2030
Figure 13: Ghana Mobile Money Market by Business Model (in %), 2022 & 2030
Figure 14: Ghana Mobile led Model Mobile Money Market (in US$ Million), 2018-2022
Figure 15: Ghana Mobile led Model Mobile Money Market (in US$ Million), 2023-2030
Figure 16: Ghana Bank led Model Mobile Money Market (in US$ Million), 2018-2022
Figure 17: Ghana Bank led Model Mobile Money Market (in US$ Million), 2023-2030
Figure 18: Ghana Mobile Money Market by Transaction (in %), 2022 & 2030
Figure 19: Ghana Peer to Peer Mobile Money Market (in US$ Million), 2018-2022
Figure 20: Ghana Peer to Peer Mobile Money Market (in US$ Million), 2023-2030
Figure 21: Ghana Bill Payment Mobile Money Market (in US$ Million), 2018-2022
Figure 22: Ghana Bill Payment Mobile Money Market (in US$ Million), 2023-2030
Figure 23: Ghana Airtime Topup Mobile Money Market (in US$ Million), 2018-2022
Figure 24: Ghana Airtime Topup Mobile Money Market (in US$ Million), 2023-2030
Figure 25: Ghana Others Mobile Money Market (in US$ Million), 2018-2022
Figure 26: Ghana Others Mobile Money Market (in US$ Million), 2023-2030
Figure 27: Market Value Chain