Spirits in Scandinavia
Summary
Spirits in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Spirits in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The spirits market includes the sales of whiskey, vodka, brandy, liqueurs, rum, gin & genever, and others. The scope of others includes tequila & mezcal, local spirits, etc.
- The Scandinavian spirits market recorded values of $3,146.1 million in 2025, representing a compound annual growth rate (CAGR) of 0.4% between 2020 and 2025.
- Market consumption volumes declined with a negative CAGR of 2.2% between 2020 and 2025, reaching a total of 52 million liters in 2025.
- During 2020-25, consumption volume in the Scandinavian spirits market declined, mainly due to changing preferences among younger consumers, who increasingly favored lower-alcohol beverages over traditional spirits.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the spirits market in Scandinavia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Scandinavia
- Leading company profiles reveal details of key spirits market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia spirits market with five year forecasts by both value and volume
- What was the size of the Scandinavia spirits market by value in 2025?
- What will be the size of the Scandinavia spirits market in 2030?
- What factors are affecting the strength of competition in the Scandinavia spirits market?
- How has the market performed over the last five years?
- How large is Scandinavia’s spirits market in relation to its regional counterparts?
1 EXECUTIVE SUMMARY
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players in the Scandinavian spirits market?
7.2. Which companies have been most successful in increasing their market shares during 2020-25?
7.3. Which companies market shares have suffered during 2020-25?
7.4. What are the most popular brands in the Scandinavian spirits market in 2025?
8 COMPANY PROFILES
8.1. Diageo Plc
8.2. Anora Group Plc
8.3. Pernod Ricard SA
8.4. William Grant & Sons Ltd
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players in the Scandinavian spirits market?
7.2. Which companies have been most successful in increasing their market shares during 2020-25?
7.3. Which companies market shares have suffered during 2020-25?
7.4. What are the most popular brands in the Scandinavian spirits market in 2025?
8 COMPANY PROFILES
8.1. Diageo Plc
8.2. Anora Group Plc
8.3. Pernod Ricard SA
8.4. William Grant & Sons Ltd
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: Scandinavia spirits market value: $ million, 2020-25
Table 2: Scandinavia spirits market volume: million liters, 2020-25
Table 3: Scandinavia spirits market category segmentation: % share, by value, 2020-25
Table 4: Scandinavia spirits market category segmentation: $ million, 2020-25
Table 5: Scandinavia spirits market geography segmentation: $ million, 2025
Table 6: Scandinavia spirits market distribution: % share, by volume, 2025
Table 7: Scandinavia spirits market value forecast: $ million, 2025-30
Table 8: Scandinavia spirits market volume forecast: million liters, 2025-30
Table 9: Scandinavia spirits market share: % share, by volume, 2025
Table 10: Diageo Plc: Key Facts
Table 11: Diageo Plc: Annual Financial Ratios
Table 12: Diageo Plc: Key Employees
Table 13: Anora Group Plc: Key Facts
Table 14: Anora Group Plc: Annual Financial Ratios
Table 15: Anora Group Plc: Key Employees
Table 16: Pernod Ricard SA: Key Facts
Table 17: Pernod Ricard SA: Annual Financial Ratios
Table 18: Pernod Ricard SA: Key Employees
Table 19: William Grant & Sons Ltd: Key Facts
Table 20: William Grant & Sons Ltd: Key Employees
Table 21: Scandinavia Exchange Rate, 2020-25
Table 1: Scandinavia spirits market value: $ million, 2020-25
Table 2: Scandinavia spirits market volume: million liters, 2020-25
Table 3: Scandinavia spirits market category segmentation: % share, by value, 2020-25
Table 4: Scandinavia spirits market category segmentation: $ million, 2020-25
Table 5: Scandinavia spirits market geography segmentation: $ million, 2025
Table 6: Scandinavia spirits market distribution: % share, by volume, 2025
Table 7: Scandinavia spirits market value forecast: $ million, 2025-30
Table 8: Scandinavia spirits market volume forecast: million liters, 2025-30
Table 9: Scandinavia spirits market share: % share, by volume, 2025
Table 10: Diageo Plc: Key Facts
Table 11: Diageo Plc: Annual Financial Ratios
Table 12: Diageo Plc: Key Employees
Table 13: Anora Group Plc: Key Facts
Table 14: Anora Group Plc: Annual Financial Ratios
Table 15: Anora Group Plc: Key Employees
Table 16: Pernod Ricard SA: Key Facts
Table 17: Pernod Ricard SA: Annual Financial Ratios
Table 18: Pernod Ricard SA: Key Employees
Table 19: William Grant & Sons Ltd: Key Facts
Table 20: William Grant & Sons Ltd: Key Employees
Table 21: Scandinavia Exchange Rate, 2020-25
LIST OF FIGURES
Figure 1: Scandinavia spirits market value: $ million, 2020-25
Figure 2: Scandinavia spirits market volume: million liters, 2020-25
Figure 3: Scandinavia spirits market category segmentation: $ million, 2020-25
Figure 4: Scandinavia spirits market geography segmentation: % share, by value, 2025
Figure 5: Scandinavia spirits market distribution: % share, by volume, 2025
Figure 6: Scandinavia spirits market value forecast: $ million, 2025-30
Figure 7: Scandinavia spirits market volume forecast: million liters, 2025-30
Figure 8: Forces driving competition in the spirits market in Scandinavia, 2025
Figure 9: Drivers of buyer power in the spirits market in Scandinavia, 2025
Figure 10: Drivers of supplier power in the spirits market in Scandinavia, 2025
Figure 11: Factors influencing the likelihood of new entrants in the spirits market in Scandinavia, 2025
Figure 12: Factors influencing the threat of substitutes in the spirits market in Scandinavia, 2025
Figure 13: Drivers of degree of rivalry in the spirits market in Scandinavia, 2025
Figure 14: Scandinavia spirits market share: % share, by volume, 2025
Figure 1: Scandinavia spirits market value: $ million, 2020-25
Figure 2: Scandinavia spirits market volume: million liters, 2020-25
Figure 3: Scandinavia spirits market category segmentation: $ million, 2020-25
Figure 4: Scandinavia spirits market geography segmentation: % share, by value, 2025
Figure 5: Scandinavia spirits market distribution: % share, by volume, 2025
Figure 6: Scandinavia spirits market value forecast: $ million, 2025-30
Figure 7: Scandinavia spirits market volume forecast: million liters, 2025-30
Figure 8: Forces driving competition in the spirits market in Scandinavia, 2025
Figure 9: Drivers of buyer power in the spirits market in Scandinavia, 2025
Figure 10: Drivers of supplier power in the spirits market in Scandinavia, 2025
Figure 11: Factors influencing the likelihood of new entrants in the spirits market in Scandinavia, 2025
Figure 12: Factors influencing the threat of substitutes in the spirits market in Scandinavia, 2025
Figure 13: Drivers of degree of rivalry in the spirits market in Scandinavia, 2025
Figure 14: Scandinavia spirits market share: % share, by volume, 2025
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