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Spirits in Estonia

June 2021 | 29 pages | ID: S3B63FA7384EN
Euromonitor International Ltd

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Among the main alcoholic drinks categories in Estonia, spirits recorded the steepest decline in total volume sales in 2020. Moreover, it was the only one to post negative results in volume and current value terms at both the off- and on-trade levels. Because spirits are considerably more expensive than other product types, the category was more exposed as consumers curbed discretionary spending in response to the economic shock of COVID-19. Similarly, the higher ABV content of spirits meant the...

Euromonitor International's Spirits in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
SPIRITS IN ESTONIA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 takes heavier toll on spirits than most categories
On-trade consumption is hardest hit by the fallout of the pandemic
Liviko strengthens its already commanding lead in spirits
RECOVERY AND OPPORTUNITIES
Premiumisation will sustain value growth as health concerns subdue volume sales
Whiskies categories set to be among the strongest performers
Trend towards healthier lifestyles bodes well for non-alcoholic spirits
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2015-2020
Table 2 Sales of Spirits by Category: Total Value 2015-2020
Table 3 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 10 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 11 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 12 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 13 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 14 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 15 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
ALCOHOLIC DRINKS IN ESTONIA
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020 (EUR)
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources


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