Pernod Ricard México SA de CV in Alcoholic Drinks (Mexico)

June 2015 | 2 pages | ID: P562F399B19EN
Euromonitor International Ltd

Abstracts

The goal of Pernod Ricard is being one of the leading companies in wine and spirits sales in Mexico and becoming sometime in the future the number one company in the category. Pernod Ricard’s strategy includes buying leading and successful brands to make them part of its own successful portfolio, and examples of this are Absolut and Wyborowa vodka. Additionally, due to the focused strategy on spirits and wine sales, at the end of December 2014, Pernod Ricard announced the sale of its Caribe...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Pernod Ricard México SA de CV: Key Facts
Competitive Positioning
  Summary 2 Pernod Ricard México SA de CV: Competitive Position 2014